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Alex Wilke

Head of Sales and New Business

Alex Wilke

Head of Sales and New Business

Alex is an experienced business development director and has worked in the market research industry for over 25 years. He established one of the UK’s first online panels in the late 90s and worked extensively in CX and employee research for large enterprises in retail and finance.

Alex set up the UK business of German MR software developer Globalpark and was managing director at Questback Ltd following a merger. His work also covered feedback projects for the NHS and Public Services. Despite his love for technology, he always maintains that software should be regarded as an enabler rather than a solution.

At Meridian West, Alex matches our services and products to clients’ needs, advises on best practice, and supports our teams with business development activities and by widening our networks and reach.