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Bertie Heppel

Associate Director

Bertie Heppel

Associate Director

Bertie Heppel is an Associate Director at Meridian West. Since joining in 2021 he has managed dozens of projects, providing strategic, research-led advice to firms on a variety of topics, from market strategy, to brand positioning, to client strategy. His clients include PwC, JLL, Addleshaw Goddard, Womble Bond Dickinson, Withers, BNP Paribas, BDO Global, and the Charity Retail Association.

Bertie has an extensive background in research-led consulting, having worked for four years in similar roles prior to joining Meridian West. Most of this time was spent Informa’s Financial Intelligence division, where he had the inside track on the UK’s banking sector, providing market intelligence, strategic insight, and competitor benchmarking to FS organisations of all sizes.

Proficient in both quantitative and qualitative research methods, Bertie has worked on laptop-busting data models, collected and analysed millions of data points, and conducted interviews with C-Suite members of some of the world’s largest companies. He likes his inputs broad, but his outputs narrow; he strives to distil his findings into advice that is commercial, clear, and concise. He holds a first-class degree in English Literature from Trinity College, Dublin.