Events
ATLAS results round table
Thursday 15th May 2025
9:00 am - 10:30 am
Join us for an exclusive breakfast roundtable where we'll unveil the key findings from Meridian West's ATLAS (Advanced Thought Leadership Assessment) research. This session will bring together thought leadership professionals from across the professional services and B2B sectors to share insights, challenges, and best practices.
The session will feature expert speakers sharing case studies of successful thought leadership campaigns, followed by an interactive discussion.
What we will discuss
Strategic Alignment
How is thought leadership supporting your business goals? Is it primarily about profile-raising, generating sales opportunities, or influencing key stakeholders?
Governance Structure
What frameworks, processes, and oversight mechanisms work best when developing thought leadership campaigns across complex organizations?
Building Capabilities
Should firms collaborate with external partners or focus on developing internal expertise? What's the right balance for your organization?
Focus vs. Diversity
How do you balance getting a range of opinions and ideas while maintaining clarity and focus in your thought leadership output?
Single Team Member Enquire CTA
Contact Alex to reserve your place.