Events
ATLAS Thought Leadership - Series 5 - Measuring What Matters
Thursday 23rd October 2025
9:00 am - 10:30 am
Measuring What Matters: Demonstrating Real ROI from Thought Leadership
A breakfast roundtable exploring how to set objectives and track meaningful impact
Event Overview
Professional services firms invest significant resources in thought leadership, yet many struggle to meaningfully measure its impact. All too often, campaigns begin as a partner's passion project without clear commercial objectives, resulting in difficulties demonstrating return on investment beyond basic engagement metrics.
This breakfast roundtable will explore practical approaches to setting meaningful objectives for thought leadership campaigns and implementing measurement frameworks that track genuine business impact. We'll examine how different goals require different approaches to content development and activation.
Professional services firms invest significant resources in thought leadership, yet many struggle to meaningfully measure its impact. All too often, campaigns begin as a partner's passion project without clear commercial objectives, resulting in difficulties demonstrating return on investment beyond basic engagement metrics.
This breakfast roundtable will explore practical approaches to setting meaningful objectives for thought leadership campaigns and implementing measurement frameworks that track genuine business impact. We'll examine how different goals require different approaches to content development and activation.
Key Topics for Discussion:
Strategic Intent:
Clarifying whether your thought leadership aims to drive sales, build profile, or influence thinking
Goal-Aligned Development:
Tailoring topics, research methodologies, and outputs to match your primary objectives
Beyond Vanity Metrics:
Moving past page views and downloads to measure genuine impact
Attribution Frameworks:
Practical approaches to connecting thought leadership with commercial outcomes
Stakeholder Alignment:
Ensuring internal agreement on objectives and success metrics before launch
Single Team Member Enquire CTA
Contact Alex to book your place.