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Events

Finding the commercial ‘sweet spot’ for your thought leadership

Tuesday 23rd April 2024
2:00 pm - 2:30 pm

Events

Finding the commercial ‘sweet spot’ for your thought leadership

Tuesday 23rd April 2024
2:00 pm - 2:30 pm

The most effective thought leadership takes a clear point of view on the issues that matter most to a firm’s clients and prospects. It provides a platform to demonstrate expertise, while supporting proactive business development and account management activity.

But in a crowded space for thought leadership, gaining share of voice can be a challenge. How do you ensure your firm’s content resonates with its intended audience and delivers commercial ROI?

In this 30-minute webinar Meridian West experts discuss:
- The most popular thought leadership topics of 2024 so far, and the unexplored ‘white space’
- The business and commercial issues top of the agenda for buyers, and opportunities for alignment with thought leadership
- Tips for finding the commercial ‘sweet spot’ for thought leadership