Join us for an engaging and interactive roundtable discussion exploring how professional services and B2B firms can leverage client insights to uncover valuable business development opportunities. Drawing on their extensive experience working with leading professional services and B2B firms, Meridian West's experts Ben Kent, Silvia Grigoriou and Michael Cong will share practical approaches for extracting actionable BD intelligence from client feedback and research programs. They'll discuss how firms are using new technologies and techniques to identify growth opportunities, strengthen existing relationships, and develop more targeted propositions.