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A selection of recorded webinars
Webinar - Finding The Commercial Sweet Spot For Your Thought Leadership
This webinar explores effective thought leadership strategies. Alastair Beddow and colleagues from Meridian West will discuss:

- Popular thought leadership topics in 2024
- Current business issues for buyers and alignment opportunities
- Tips for commercially successful thought leadership

The 30-minute session aims to help firms create impactful content that resonates with their audience and delivers ROI in a competitive landscape.


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Translating Your B2B Brand Story Into A Compelling Creative Vision
Effective thought leadership demonstrates expertise on key client issues, supporting business development. However, standing out is challenging. This webinar explores how to create impactful content that resonates with audiences and delivers ROI.
Topics include:

- Popular and unexplored thought leadership themes in 2024
- Aligning content with buyers' top business concerns
- Strategies for maximizing commercial impact of thought leadership


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Essential Skills For A Client-Focused Culture
In today's competitive landscape, professional services firms must equip their staff with the right skills to succeed. In this webinar Meridian West explores what these skills are, why they are important, and how firms can foster a client-focused culture.

In this 30-minute webinar they discuss: - What clients say they want from their professional advisors - The most critical skills that your firm needs to excel and deliver a leading client experience - What firms need to do to change behaviours - How firms can measure progress and track performance.


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Brand Tracking And Differentiation
In this webinar Meridian West explores insights and strategies to help professional services and B2B firms understand how their brand is performing in the market relative to competitors and peers.

- The value of market research in informing strategic brand decisions.
- Common frameworks for measuring the health of a professional services brand.
- Lessons learned from Meridian West projects - including Meridian West's proprietary Business Buyers Barometer research - about the health of professional services brands today.
- Brand insights to be aware of for the future.In this webinar Meridian West explores insights and strategies to help professional services and B2B firms understand how their brand is performing in the market relative to competitors and peers.

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Introduction To Client Journey Mapping
Client journey mapping identifies sources of friction and value at each stage of a client relationship, distils best practices to address pain points and replicate positive experiences, and uncovers areas where client delivery processes can be standardised or improved.

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Using Analytics To Maximise CX Insights
The webinar focuses on how to get the most out of techniques such as key driver analysis and financial analytics - revenue at risk and share of wallet analysis - to empower your business decisions.

The session showcases how these advanced techniques can unveil crucial insights into client behaviour, revenue potential, and market opportunities. Through real-world examples and actionable strategies, discover how to identify and address key drivers impacting your client satisfaction, NPS and revenue streams.

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