Events
Creating Compelling Narratives For Thought Leadership
Why are narratives important? What can we learn from fiction and story telling principles? How do we apply these techniques to thought leadership?
Tuesday 10th December 2024
4:00 pm - 4:45 pm
A workshop in 5 acts:
Act 1: Why do stories matter?
Act 2: Storytelling in practice: example case studies
Act 3: Storytelling: Theory & Techniques
Act 4: Exercise: Advisory campaign
ACT 5: Happily, ever after…