A breakfast roundtable for trade associations and professional bodies

Join us for an interactive discussion exploring how AI is transforming the way membership organisations create, distribute, and deliver value to their members. Hear practical examples from ACCA and PM Forum how they are using AI to enhance membership benefits.

Key focus areas:

1. Making Thought Leadership More Accessible Discover how AI can help you produce high-quality thought leadership more efficiently and cost-effectively, while making your existing content library more accessible through innovative web interfaces. Learn from real examples of how membership organisations are using AI to synthesise research, analyse roundtable discussions, and present insights in formats that reflect how members consume content today.

Speakers:
Association of Charted Certified Accountants.(ACCA) ACCA’s Senior Insights Manager, Clive Webb, will share how ACCA has been utilising various AI-enabled tools throughout its thought leadership development processes. Clive will share his experiences of what worked well and lessons learned.

Meridian West. Director, Ben Kent, will explain how accountancy network HLB's chatbot solution transformed how its visitors interact with the firm’s knowledge base on its website by creating an intelligent gateway to otherwise overwhelming repositories of thought leadership content. The technology analyses and indexes the firm’s entire catalogue of articles, reports, and insights, then delivers personalised, contextually relevant information.

2. Enhancing Member Services with AI Explore how AI can transform your technical resources and member portals into intelligent systems that answer member queries instantly while directing them to relevant source materials. See practical examples of how membership organisations are using AI to provide on-demand expertise and support.

Speakers:
LexHR. Director, David Kekwick, will explain how LexHR uses AI-driven Retrieval-Augmented Generation (RAG) to make HR and employment law documents easily searchable. By embedding policies, contracts, and a curated corpus of over 200,000 employment law documents into a semantic database, LexHR understands the meaning behind queries, not just keywords. This enables instant, accurate answers from complex HR data, improving speed, compliance, and decision-making.

AI company Rubiklab. CEO & Co-founder Illitch Real will share how Rubiklab is helping associations make their complex data more accessible to members through smart chatbot integrations on their member sites. Behind a simple conversational interface, Rubiklab has combined structured data with unstructured content like reports and publications. It is now extending this approach by integrating dynamic external data sources, allowing associations to offer members content that is both searchable and continuously updated.

Who should attend:

Heads of membership and member services
Technical content and knowledge management teams
Anyone interested in leveraging AI to enhance member value
Marketing and communications leaders responsible for thought leadership