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Thought leadership
Build better
relationships
with insight
relationships
with insight
Use original thought leadership to build your brand, add value to your clients and showcase your expertise.
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In a crowded professional services and B2B landscape it can be challenging to cut through the noise. Buyers of professional services want to see evidence of insight and capability from their professionals, yet too many firms put out content that is undifferentiated from their peers. This is where Meridian West can help.
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Meridian West's services
Supporting your thought leadership from campaign ideation to execution
01.
Campaign ideation and white space mapping.
02.
Original thought leadership research.
03.
Data analysis, proprietary modelling and benchmarking tools.
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Narrative development and content curation.
05.
Campaign and BD outputs.
06.
Though leadership coaching.
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Campaign ideation and planning
We support you to develop ideas for thought leadership campaigns that will help your firm stand out from the crowd, get your brand noticed by prospects, and provide a platform for your firm's subject matter experts to generate sales leads.
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A Meridian West "Ideas Lab" is a highly engaging, fully interactive campaign planning workshop for your stakeholders. We combine proprietary research about your market, subject matter expertise and over two decades of campaign experience to identify new angles for your thought leadership.
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Research and analytics
Our research capabilities span over 85 countries globally.
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Maximising the value of proprietary data
Research and analytics solutions for professional services and B2B
In-depth interviews
Our executive interviewers tease out surprising insights from the most senior decision-makers.
Online research
We gather large data sets through quantitative research among hard to reach audience such as C-Suite, General Counsel, HNWIs and fund managers.
Data analytics
Our data experts and statisticians can create powerful data models using segmentation, maturity models and regression analysis to uncover fresh insight behind the numbers.
Narrative development
We curate thought leadership messaging and content to drive your firm’s sales and business development activities.
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Content creation
Turn attention-grabbing research into high-quality content that engages both your external and internal audiences.
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Our copywriters and subject matter experts develop research and analysis into compelling thought leadership content. We understand how to package and repurpose content to appeal to time-poor audiences. We coach you and your team on the best ways to use thought leadership with your clients to maximise your business development success rate.
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Example of our thought leadership
Delivering high impact campaigns
JLL - Responsible Real Estate
A global research campaign among 800 decision-makers highlighting the role that real estate plays in achieving social and environmental outcomes. Through the research Meridian West helped JLL to build a maturity model to identify what sets the most mature organisations apart from their peers.
ENGIE Impact - Aligning Corporate Vision to Decarbonization Realities
A global research campaign among 500 decision-makers exploring corporate readiness to deliver on net zero goals. This is the fourth in an annual ENGIE campaign charting progress towards net zero. Through the research Meridian West helped ENGIE to identify five decarbonization roadblocks and the strategies that successful companies take to overcome these.
Reward Gateway - Economic Value Study
A great example of using research and personalising results to engage with a specific audiences. The study looked at the economic impact of employee benefits. Over 400 companies were interviewed representing over 1,2m employees in 13 countries. The final report had over 2,000 downloads and created a pipeline value of over $2,2m.
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Get in touch with Ben Kent to find out more about how Meridian West can support your next thought leadership campaign.