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Video Library
A selection of recorded webinars - for the latest uploads, scroll to the end
Webinar - Finding The Commercial Sweet Spot For Your Thought Leadership
This webinar explores effective thought leadership strategies. Alastair Beddow and colleagues from Meridian West will discuss:
- Popular thought leadership topics in 2024
- Current business issues for buyers and alignment opportunities
- Tips for commercially successful thought leadership
The 30-minute session aims to help firms create impactful content that resonates with their audience and delivers ROI in a competitive landscape.
- Popular thought leadership topics in 2024
- Current business issues for buyers and alignment opportunities
- Tips for commercially successful thought leadership
The 30-minute session aims to help firms create impactful content that resonates with their audience and delivers ROI in a competitive landscape.
Translating Your B2B Brand Story Into A Compelling Creative Vision
Effective thought leadership demonstrates expertise on key client issues, supporting business development. However, standing out is challenging. This webinar explores how to create impactful content that resonates with audiences and delivers ROI.
Topics include:
- Popular and unexplored thought leadership themes in 2024
- Aligning content with buyers' top business concerns
- Strategies for maximizing commercial impact of thought leadership
Topics include:
- Popular and unexplored thought leadership themes in 2024
- Aligning content with buyers' top business concerns
- Strategies for maximizing commercial impact of thought leadership
Essential Skills For A Client-Focused Culture
In today's competitive landscape, professional services firms must equip their staff with the right skills to succeed. In this webinar Meridian West explores what these skills are, why they are important, and how firms can foster a client-focused culture.
In this 30-minute webinar they discuss: - What clients say they want from their professional advisors - The most critical skills that your firm needs to excel and deliver a leading client experience - What firms need to do to change behaviours - How firms can measure progress and track performance.
In this 30-minute webinar they discuss: - What clients say they want from their professional advisors - The most critical skills that your firm needs to excel and deliver a leading client experience - What firms need to do to change behaviours - How firms can measure progress and track performance.
Brand Tracking And Differentiation
In this webinar Meridian West explores insights and strategies to help professional services and B2B firms understand how their brand is performing in the market relative to competitors and peers.
- The value of market research in informing strategic brand decisions.
- Common frameworks for measuring the health of a professional services brand.
- Lessons learned from Meridian West projects - including Meridian West's proprietary Business Buyers Barometer research - about the health of professional services brands today.
- Brand insights to be aware of for the future.In this webinar Meridian West explores insights and strategies to help professional services and B2B firms understand how their brand is performing in the market relative to competitors and peers.
- The value of market research in informing strategic brand decisions.
- Common frameworks for measuring the health of a professional services brand.
- Lessons learned from Meridian West projects - including Meridian West's proprietary Business Buyers Barometer research - about the health of professional services brands today.
- Brand insights to be aware of for the future.In this webinar Meridian West explores insights and strategies to help professional services and B2B firms understand how their brand is performing in the market relative to competitors and peers.
Introduction To Client Journey Mapping
Client journey mapping identifies sources of friction and value at each stage of a client relationship, distils best practices to address pain points and replicate positive experiences, and uncovers areas where client delivery processes can be standardised or improved.
Using Analytics To Maximise CX Insights
The webinar focuses on how to get the most out of techniques such as key driver analysis and financial analytics - revenue at risk and share of wallet analysis - to empower your business decisions.
The session showcases how these advanced techniques can unveil crucial insights into client behaviour, revenue potential, and market opportunities. Through real-world examples and actionable strategies, discover how to identify and address key drivers impacting your client satisfaction, NPS and revenue streams.
The session showcases how these advanced techniques can unveil crucial insights into client behaviour, revenue potential, and market opportunities. Through real-world examples and actionable strategies, discover how to identify and address key drivers impacting your client satisfaction, NPS and revenue streams.
Reward Gateway on harnessing the power of personalisation in thought leadership
We speak to Alex Powell, Director of Client Cultural Insights at Reward Gateway and will be discussing the role of research in underpinning the narrative, how personalisation techniques can drive engagement with a campaign, and strategies for maximising return on investment in thought leadership campaigns.
Hogan Lovells - Establishing Your Client Listening Program As A Strategic Growth Pillar
Jenny Richardson talks about how Hogan Lovells transforms and evolves its client listening program as a strategic growth pillar.
Balancing Qual and Quant research in client listening programs
Susie Greene from Bird & Bird, talks with Ben Kent and Ethan Murphy about balancing qual and quant research in client listening programs.
AI adoption in BD & marketing in professional services
A panel discussion with Ben Kent, Shane Redding, Ben Lee, Illitch Real and Peter Vaughan Fowler.
Webinar: Innovating Thought Leadership
In this webinar, Ben Kent and Bertie Heppel are joined by Brian Macreadie, Head of Marketing at Addleshaw Goddard, to discuss AG's award winning campaigns and provide tips on how to find the right voice for your organisation and overcoming objections.
Webinar: Compelling Narratives for Thought Leadership
Meridian West experts share insights on how professional services firms can craft more engaging thought leadership through effective storytelling. Led by Alastair Beddow, along with colleagues Bertie Heppel and Peter Vaughan Fowler, the session explores why storytelling matters and how firms can develop memorable narratives that resonate with their audiences.
Webinar: A look ahead to 2025
Our traditional look at the year ahead. Based on our research and experience, we'll share six predictions for Professional Services and B2B....
Webinar: Overcoming Cultural Challenges to Client Listening
Ben Kent, Sarah Pearce, Kirsty Shenton and Ethan Murphy discuss how to overcome cultural challenges....
Webinar: ATLAS - Introducing Meridian West's Thought Leadership benchmark
ATLAS (Advanced Thought Leadership Assessment) is a comprehensive diagnostic framework for evaluating and enhancing thought leadership in professional and business services firms.
Webinar: Using client listening to drive strategy change and commercial impact
Alastair Beddow, Brenda Plowman, and Silvia Grigoroiu explore how to embed client listening into business operations and drive measurable commercial outcomes.
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Webinar: Transforming Legal Careers and Client Satisfaction
Ben Kent, Nigel Spencer, Roy Pearce, Ethan Murphy, and Emma Prifti discuss Meridian West's research findings.
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A Look Ahead to 2026
Ben Kent, Alastair Beddow, and Brenda Plowman discuss what's in store for Professional Services firms in 2026.
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ATLAS Report Launch January 2026
Ben Kent and Ethan Murphy introduce Meridian West's ATLAS report: Six Steps to Navigate the Future of Thought Leadership
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