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ATLAS (Advanced Thought Leadership Assessment)
ATLAS is a comprehensive research initiative by Meridian West examining how professional services firms approach thought leadership.
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Gathering insights through interviews with industry experts and using our 20+ years of experience we have created the ATLAS framework, which highlights the six key areas of effective thought leadership. Using a detailed diagnostic survey used to measure effectiveness across these attributes, ATLAS can provide actionable insights for creating impactful thought leadership campaigns in an increasingly competitive landscape.
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The ATLAS Framework
The six core attributes of successful thought leadership
01.
Relevant :
The most successful thought leadership directly addresses genuine client challenges rather than chasing trending topics. It provides specific, actionable insights for clearly defined audiences, focusing on areas where the firm has genuine expertise and can deliver meaningful solutions.
The most successful thought leadership directly addresses genuine client challenges rather than chasing trending topics. It provides specific, actionable insights for clearly defined audiences, focusing on areas where the firm has genuine expertise and can deliver meaningful solutions.
02.
Data-led :
Credible thought leadership builds authority through robust research and analysis, combining multiple data sources to provide unique perspectives. The methodology is transparent and conclusions are well-supported by evidence rather than just opinion.
Credible thought leadership builds authority through robust research and analysis, combining multiple data sources to provide unique perspectives. The methodology is transparent and conclusions are well-supported by evidence rather than just opinion.
03.
Human :
Authentic expert voices rather than corporate messaging. The most impactful thought leadership features real practitioners sharing genuine expertise and experience. Expert voices add credibility and bring content to life through practical examples and authentic perspectives.
Authentic expert voices rather than corporate messaging. The most impactful thought leadership features real practitioners sharing genuine expertise and experience. Expert voices add credibility and bring content to life through practical examples and authentic perspectives.
04.
Engaging :
Effective thought leadership captures and maintains attention through compelling content delivered in appropriate formats. The content is well-written, visually appealing and easy to consume across multiple channels.
Effective thought leadership captures and maintains attention through compelling content delivered in appropriate formats. The content is well-written, visually appealing and easy to consume across multiple channels.
05.
Commercial Impact:
The best thought leadership drives measurable business value through increased profile, stronger relationships and new opportunities. It has clear objectives aligned to firm strategy and enables valuable client conversations.
The best thought leadership drives measurable business value through increased profile, stronger relationships and new opportunities. It has clear objectives aligned to firm strategy and enables valuable client conversations.
06.
Sustainable :
Long-term value rather than one-off pieces. Successful thought leadership maintains relevance and generates value over time by building on core themes. It has mechanisms for updates and evolution as markets change, with sustained resource commitment and momentum.
Long-term value rather than one-off pieces. Successful thought leadership maintains relevance and generates value over time by building on core themes. It has mechanisms for updates and evolution as markets change, with sustained resource commitment and momentum.
Register for our ATLAS results round tables
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Read our latest blog:
Thought-Leadership and AI
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What's in it for you?
All participants...
...will receive their assessment scores
... can benchmark their thought leadership practices against other organisations
...will receive a comprehensive results report with best practice recommendations in Spring 2025
All participants...
...will receive their assessment scores
... can benchmark their thought leadership practices against other organisations
...will receive a comprehensive results report with best practice recommendations in Spring 2025
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If you would like to take part in the ATLAS assessment survey, please contact Ethan: [email protected]