Large Blue Page Header
Client Listening Index Benchmark
CLIMB
CLIMB is a rapid assessment of your client listening program that uses peer benchmarking data and our market leading ‘five dimensions of client listening' framework to ensure coverage over all key aspects of your client listening activities.
Now in its second iteration, CLIMB 2025 provides previous participant with the opportunity to measure their progress and identify new areas for development. For those new to CLIMB, it provides a valuable resource to benchmark their own programs against relevant peer groups.
Now in its second iteration, CLIMB 2025 provides previous participant with the opportunity to measure their progress and identify new areas for development. For those new to CLIMB, it provides a valuable resource to benchmark their own programs against relevant peer groups.
Simple Large Text Block
Quote from CLIMB participant:
“At Kennedys, we are actively investing in our Client Insight Programme and initiatives such as the CLIMB Benchmark enables us to visualise our commitment to understanding our clients. In 2025, we saw our maturity score grow to 69/100, from 16/100 in 2024*, and the benchmark helps us to identify where our hard work is really paying off, whilst recognising where we can continue to develop.
Kennedys recognises the importance of aligning to the client voice in everything we do, and we are keen to identify areas that technology and innovation can support our journey in Client Insights. Through the CLIMB Benchmark, we have a window into how the wider market conducts and uses client insight, which supports our vision for our Programme.”
Eve Hesketh , Client Experience and Insights Manager for Kennedys
Video
Why CLIMB?
To view the full CLIMB video, click below...
Half Text, Half Image
Accelerating your thinking
Our experience of working with client listening teams at professional and finance firms gives us a deep understanding of Client Listening good practice. CLIMB consolidates this knowledge into a simple to use online tool that helps you understand the maturity of your client listening program and the key areas of focus moving forwards.
The CMO perspective
We have joined forces with Brenda Plowman to ensure CLIMB bridges the gap between strategy and execution. Brenda brings 25 years of experience in global marketing, strategic planning, and business development, including most recently nine years as Chief Marketing and Business Development Officer at one of Canada’s largest law firms.
Our experience of working with client listening teams at professional and finance firms gives us a deep understanding of Client Listening good practice. CLIMB consolidates this knowledge into a simple to use online tool that helps you understand the maturity of your client listening program and the key areas of focus moving forwards.
The CMO perspective
We have joined forces with Brenda Plowman to ensure CLIMB bridges the gap between strategy and execution. Brenda brings 25 years of experience in global marketing, strategic planning, and business development, including most recently nine years as Chief Marketing and Business Development Officer at one of Canada’s largest law firms.
Numbered List
Notes:
Numbers are auto-generated
01.
Research:
Use of research techniques across different client touch points
02.
Analytics:
Use of statistical models and analytical techniques
03.
Technology:
Use of technology and AI to collect, automate and visualise insights
04.
Integration:
How the insights are used by stakeholders across the business
05.
Impact:
To what extent the program is achieving commercial impact
A short video explaining the process and outputs....
Quotes Carousel
What CLIMB participants told us...
Numbered List
Notes:
Numbers are auto-generated
Why CLIMB?
CLIMB helps you to address the following questions:
01.
How does your client listening programme compare to that of other organisations?
02.
What aspects of your client listening are performing well and what aspects might you want to improve?
03.
Where should you focus your time and effort over the next 12 months?
04.
How to use technology to automate processes?
05.
How to use the research to drive change?
06.
How do I get started?
Simple Large Text Block
Single Team Member Enquire CTA
For more information about CLIMB, please contact Silvia